Understanding positioning brings focus and perspective. We listen, and we challenge by capturing impressions, gathering perceptions and comparing identities.
Investing time in getting to know the brand is vital. Understanding positioning brings focus and perspective. We capture impressions, we gather perceptions, we compare identities. Being intimate with the brand and observing the marketplace brings objectivity and direction. We hone a communications blueprint and a brand language, crystallising key messages, identifying issues and preparing responses.
Capturing aspirations and forming a visual identity for the future is an evolutionary process. We design imagery that projects brand personality, and that's achieved by creating the logo, developing the applications and executing the disciplines.